Welcome to Sugary NYC Newsletter 🍬

Hello! I’m Gary Su AKA Sugary, and welcome to my little corner of the internet where I share the best of New York’s art, music, culture, wellness, and food events to help you build meaningful connections and find your sweet spot in our community.

Here’s the Scoop

My job is to help you connect, build, and grow meaningful relationships in NYC and there’s two ways I do this.

1. The Sugary Scoop & Sugary & Friends IRL Events: Bi-Weekly Newsletter 💌

Every Monday, you’ll receive a newsletter to keep you connected and inspired:

• The Sugary Scoop: Every other week, dive into a fun-filled newsletter featuring:

  • One community announcement

  • One inspiring story

  • One invite to upcoming events

  • One new experience

  • One artist spotlight

  • And more NYC magic

• Sugary & Friends IRL Events: On alternate weeks, get exclusive invites and updates on our incredible in-real-life (IRL) events from our community leaders and friends, designed to connect and inspire our community.

This newsletter alone will help you see and experience the magic of NYC that I love so much. If you haven’t already, you can subscribe to the newsletter using the button below!

2. The Sugary Community: An Application-Based Membership

For over 20 years, I've called the city that never sleeps home, building a network of creatives, artists, foodies, and visionaries. Now, I'm sharing that magic with you through The Sugary Community—a curated group that connects you to the most vibrant people and experiences NYC has to offer.

This isn't just a membership; it's a movement dedicated to uncovering the sweetest experiences New York has to offer, all while helping you build meaningful connections that last a lifetime.

Why application-based? We believe the magic is in the mix. Our application process isn't about exclusivity for exclusivity's sake—it's about creating the right conditions for meaningful connection to flourish.

We curate our community based on our core values: depth over scale, authentic connection over networking, and In-person presence over digital performance.

Who This Is For: The Sugary Community is ideal for curious, generous individuals who value depth over small talk and genuine connection over social media performance. We welcome cultural explorers, those experiencing life transitions, people feeling digital burnout, and natural community catalysts who crave meaningful in-person experiences in NYC.

Who This Isn't For: This isn't for those seeking purely professional networking, status-driven connections, or digital-only engagement. If you're looking for the largest possible social circle, transactional relationships, or aren't interested in showing up fully present at in-person gatherings, you'll likely find more value elsewhere.

By joining the Sugary Community, you get:

Access to Curated Experiences: Attend 2-3 meticulously selected events each month at no additional cost, and gain exclusive access to member-only gatherings like secret concerts, rooftop salons, and intimate dinners.

Member Dinners: Join intimate gatherings at NYC's most coveted tables, including newly opened hotspots and notoriously hard-to-book establishments where we have personal connections with the owners.

Online Community Platform: Connect with fellow members through our dedicated platform featuring Sugary Hand-Picked Events, Member Social Events, Community Exchanges, and Free Stuff sharing.

Private WhatsApp Group: Stay in the know with insider updates on bespoke NYC happenings, tailored for our members to discover the best of the city.

Warm Intro Service: Tap into Sugary's network of 30,000+ connections for personal and professional connections.

🍬¡Sugar Rush!🍬: Access to exclusive, spontaneous events, revealed at the last moment.

As a newsletter subscriber, you can apply to join our community. Join Sugary Social

What are community members saying?

And who’s writing it?

I’m Gary Su, but my friends call me Sugary.

Brooklyn resident. Cultural curator, Event maestro. Music aficionado. Lover of people.

My NYC adventure began representing 5-time Grammy Award-winning Jon Batiste in 2011, sparking endless shows and connections in the vibrant world of art, music, and culture for over 10 years.

Now, with over 30,000 connections in my network and 500+ events under my belt, I'm dedicated to creating moments that unite and inspire.

Join us and enrich your New York experience with us.

PS: I post 2-3 stories about events and local happenings on my Instagram each week. If you enjoy this newsletter you'll probably like them as well.